The written word is still a primary form of communication, even on the web, which has a huge impact on the success of your website and the perception of your brand. Content has the power to sell a product, educate benefits of a service, and influence visitors.
Content is not limited to words! Content can be a video, graphic, image, and anything else that communicates the message to a consumer. Providing the right content which solves the searcher’s intent is imperative. It is efficient and respectful of the visitor’s time, and results in a good moment with your brand.
Thorough keyword research is necessary to provide a prioritized content roadmap. With SEO in mind, creative and well-written unique content can make a great impact on your business!