Search engine optimization plays an extremely important role in the website’s job of earning quality traffic. It’s not simply a behind-the-scenes work. Good SEO requires a collaborative effort of user experience on all devices, a fast page loading speed, structured data, and much more.
Keyword research provides a solid foundation for the landing pages necessary to drive business and meta tags remain extremely important. The content of the page must solve the searcher’s query in the most effective and impactful way.
The technical side of SEO is simply setting up the website for success by pointing crawlers in the right direction, allowing the right pages to be indexed, and helping search engines understand the content. Technical SEO requires meticulous detail because a small mistake can create mayhem for a search engine which results in negatively impacting revenue/traffic.